DISTRICT
Design ········· Josh Nathanson
Client ········· District Fitness
Website ········ Glass
Location ······· London, UK
For 5 years CrossFit Wandsworth built a growing reputation for top quality coaching & an unrivalled community. With the expansion to a new Battersea space the brand required a refresh whilst maintaining that communal spirit.
DISTRICT was created in order to highlight the pride that they have for their local ‘boxes’. Each location quite literally marks it’s own district, playing on the ownership that coaches encourage members to have over their physical and mental wellbeing.
DISTRICT was created in order to highlight the pride that they have for their local ‘boxes’. Each location quite literally marks it’s own district, playing on the ownership that coaches encourage members to have over their physical and mental wellbeing.
