Loup & Filles
Design ········· Josh Nathanson
Illustration ··· Frances Ives
Photography ···· Iris Humm
Website ········ Llos
Client ········· Loup & Filles
Location ······· Barcelona, ES
An abundance of love, care and attention is poured into each and every bottle of Loup & Filles cold-pressed juices. This called for a completely hand-drawn and hand-made identity; a natural solution that’s happy, healthy & comes straight from the heart.
After developing the brand strategy and design, Loup & Filles launched in Barcelona in 2017 with flavours named after the daughters of the two co-founders. Each primary ingredient is illustrated in watercolour, with more to follow as new flavours are created.
After developing the brand strategy and design, Loup & Filles launched in Barcelona in 2017 with flavours named after the daughters of the two co-founders. Each primary ingredient is illustrated in watercolour, with more to follow as new flavours are created.
![](https://freight.cargo.site/t/original/i/ea237c0e9ede2270e6993c0de014988cc0688cb5c92abfec406b44cab682be5b/LF_Group.jpg)
![](https://freight.cargo.site/t/original/i/dfd495eace93581cc0d6050f63682c521e51ea4b19208cbe599f5597c126dbf7/6-Back-Close_2.jpg)
A custom handwritten typeface was created to reflect the handmade nature of the juices.
![](https://freight.cargo.site/t/original/i/e67d6a31293c549456b71480ea61c9e7d52822fb9d96d217150f20ee0c5d66f9/LF_Typeface2.jpg)
![](https://freight.cargo.site/t/original/i/ba807f689cb52fc15b75384456be2beb97b2bce438dfc5dae73bc1ba0304c052/LF_Typeface1.jpg)
![](https://freight.cargo.site/t/original/i/b6f9f54ae2908b766076c7c9a1ddca4afd453b459a33b4c848044fd731717e8a/LF_biz-cards.jpg)
Illustrations by France Ives
![](https://freight.cargo.site/t/original/i/f07e4db94431ca5a16129a988ac1ac10305201417a0a9e68edabc007ec8bb050/ToteBag_Mockup.jpg)
![](https://freight.cargo.site/t/original/i/b318eccb9f3c13ce2606e82cd735d4788f170f9b29eaf8ea996e579482e80473/LF_Site1.jpg)
![](https://freight.cargo.site/t/original/i/6a7dbcae8a0d938518066b3b43fbc8d64acf8b16bdf937e5d665ccf1a7ba8e8e/LF_Site3.jpg)
![](https://freight.cargo.site/t/original/i/8149aa1702148fbec538251ff600cca8ee25cf9e8231d7d31cf4fb5bce64ab02/LF_Site2.jpg)
Website built by Llos
![](https://freight.cargo.site/t/original/i/a41b0e60a3865f78e597b31c950b2df1ad742be65ff08ce81c7a3641da5cf204/Loup---Filles_-1.jpg)
![](https://freight.cargo.site/t/original/i/847c62b6c1c5a986a45a93060ac50c220f983fbba58bd4af56c5a0caeb4f6bd6/Loup---Filles_-2.jpg)
![](https://freight.cargo.site/t/original/i/5b0d1d0d6d0d4c182bae9bd49f35ed50d0a04f7f5b463c7d6ad9658da3f807d7/Loup---Filles_-3.jpg)
![](https://freight.cargo.site/t/original/i/2e0466a2f6f2b17d24b5bd273c677db205811bd634b7355d0b5c0a7bee70f59c/Loup---Filles_-4-edited-2.jpg)
![](https://freight.cargo.site/t/original/i/3a8fa90e072f400fe709517d1dd39e9d2a01dfc1670b5bfb167462748a358b39/Loup---Filles_-5.jpg)
![](https://freight.cargo.site/t/original/i/4a6b4bf46a18d7c6ac93165924614b01761645369ce242af4da2a29110df8d7d/Loup---Filles_-6-edited.jpg)
Photographs by Iris Humm