ROJO Restaurant

Design ········· Josh Nathanson
Translations ··· Kei Akita 
Client ········· Grupo Tragaluz
Location ······· Barcelona, ES


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ROJO brings the Japanese concept of the Izakaya pub, a staple at the heart of Japanese city culture, to Barcelona. Izakaya’s traditionally serve tapas-style food and are lively & informal. This was the basis for a refreshed identity and new printed materials for the restaurant.







The Japanese kikyō & Barcelona flor symbols are combined to represent the marriage of the two culinary cultures.





The placemats are a modern take on traditional Japanese mokuhanga woodblock printing.



Guests are required to use an order form (below). The provided pencils provide some fun (and rather abstract) Japanese proverbs.


© 2019 Josh Nathanson.