Design ········· Josh Nathanson
Translations ··· Kei Akita
Photography ···· Enric Badrinas
Client ········· Grupo Tragaluz
Location ······· Barcelona, ES
ROJO brings the Japanese concept of the Izakaya pub, a staple at the heart of Japanese city culture, to Barcelona. Izakaya’s traditionally serve tapas-style food and are lively & informal. This was the basis for a refreshed identity and new printed materials for the restaurant.
The Japanese kikyō & Barcelona flor symbols are combined to represent the marriage of the two culinary cultures.
The placemats are a modern take on traditional Japanese mokuhanga woodblock printing.
Guests are required to use an order form. The pencils provide some fun (and rather abstract) Japanese proverbs.