brandbuch
Design ········· Josh Nathanson
Client ········· brandbuch
Website ········ Glass
Location ······· Zurich, CH
brandbuch is a Zurich-based brand consultancy network founded in 2019 by Melissa Buch, whose guiding philosophy is to help give brands purpose.
We developed a methodology called ‘in & out’ that is used to discover a brands inner purpose and then share that purpose with the world. The colours used for the brandbuch identity therefore reflect these three stages, with green being a colour of inward reflection, black representing the crafting of an idea into a visual identity, and yellow as a colour of absolute expression and confidence when sharing your brand with the world.
We developed a methodology called ‘in & out’ that is used to discover a brands inner purpose and then share that purpose with the world. The colours used for the brandbuch identity therefore reflect these three stages, with green being a colour of inward reflection, black representing the crafting of an idea into a visual identity, and yellow as a colour of absolute expression and confidence when sharing your brand with the world.
![](https://freight.cargo.site/t/original/i/a321e8d17ef69370d528311c31146ad1c87bb7c4ded1b9f167b4923dc14c9774/brandbuch-01.jpg)
![](https://freight.cargo.site/t/original/i/76f3786a7a59c6ef558724d4a859cfed223e7432a08fedbd24ff6d7fae7bbdf3/brandbuch-02.jpg)
![](https://freight.cargo.site/t/original/i/f44a32f67d481c62983d3cf12a3bbf01d08bfedd4d1c4aa9fcc2451d8284ec3b/brandbuch-02.gif)
![](https://freight.cargo.site/t/original/i/2589446d9d8945c3f7335f30d21ebd389603ffcfc5a40a3e32edc6e3146a219b/brandbuch-03.jpg)
![](https://freight.cargo.site/t/original/i/a765ceaf3d8fdd4ba9a191de5dc0611a558594e4c435b37950cf24bc51d7c500/brandbuch_Web_Folio.jpg)